Uniigym Case Study

The Overview

Uniigym is B2B2C platform that provides affordable interactive fitness solutions to everyone.
We managed the general rebrand of Uniigym and served as Brand director for the company.
With brand new design guidelines for the team, investment deck built and custom brand video created, Uniigym was able to secure their pre-A round of investment and launch their partnership with a major cable provider in Taiwan.

Brand Identity
Brand Strategy
Logo Redesign
Pitch deck design
Logo animation
Web Design
Print Design
Commercial shooting

The Challenge

To create a user-friendly Brand that could work for both Asian and European market.
To build a Brand Architecture that would allow Uniigym (a startup) to grow and have the flexibility to pivot if necessary.
To attract potential investors for Pre-A round of funding.

Our Process

Before any project begins we highlight goals, and communicate what our clients deem as must-haves. With long-term growth front of mind we worked to determine what ways the Uniigym brand could feel more structured and coherent in order to attract clients upon release as well as potential investor. We worked on answering a few questions every new Some of the questions we touched on were :

What are the CONTRIBUTIONS and IMPACTS the brand is hoping to produce?

Who are they trying to REACH?

What are the QUALITIES and BENEFITS of their brands?

What is their Brand's VOICE? How do they communicate?


Brand Positioning

One by one, those questions were answered, creating a general brand positioning for Uniigym. These steps were crucial to get right before starting the execution process. It allowed our team to create strong foundations for the brand and make sure any design produced respected that core foundation.

Brand Positioning

The Execution

Our value enhancing design strength comes from the above preliminary research, and with the right answers to the questions we ask– we were able to deliver to our client an overall rebrand, a custom website that is search engine optimized, build guidelines for their teams, shoot 2 commercial videos and much more.

Brand guidelines - Light Background
Brand Guidelines - Dark background